Talon

Post-lockdown, Talon was changing. A younger, more diverse leadership and workforce needed a brand that better reflected the people shaping the business and its future.

I led the creative rebrand, developing a bolder, more human visual identity and the new platform Think Outside, a rallying cry built around Talon's people, ideas and restless approach to out-of-home.

The new brand extended across photography, digital, social and OOH, giving the global business a clearer, more unified voice. The original project itself spanned strategy, creative, design, branding and photography.

Creative Direction · Brand Identity · Campaign · Art Direction · Design