Homebase Decorate
Creating a colourful new retail concept for Homebase.
I developed the name and visual identity for Decorate, a new Homebase store concept designed to make decorating feel more inspiring, colourful and experiential.
Built around a bold spectrum of colour, the identity was designed to work at retail scale, from shopfronts and signage to in-store graphics and communications, before rolling out across a series of concept stores.
Creative Direction · Naming · Brand Identity · Retail · Design
