Skoda - 'Keep It or Upgrade It'
Skoda wanted to reward their super loyal customer base with a simple choice - either keep or upgrade your car. The choice was made harder by the fact that Skoda were also offering them a bunch of cool benefits and treats which ever way they decided. A genuine win win situation. I was asked by ais London to help them communicate this. Presenting with a copy sheet I used my wobbly illustration style to inject some humour to this pretty big decision.
The DM booklet that was sent out if photographed below.