Skoda UK - Dadvice

To help launch the Skoda Rapid Skoda was championing the Dad drivers everywhere. I was asked to help ais London bring this to life with a fun Christmas campaign on Facebook. We would set the Skoda customers a 'Dadvice' challenge accompanied by one of my illustrations. Once the best solution was picked, via likes and comments online, I would illustrate it and give a shout-out to the customer who had suggested it.

The campaign was a huge success with thousands of shares and likes all over the place. Here are some of the customer suggested illustrations below.