Downe House Riyadh
Creating a campaign that felt authentically British, unmistakably Saudi.
Working with the existing identity, I developed a new campaign platform, creative direction and visual system for Downe House Riyadh.
Rather than importing a Western campaign into Saudi Arabia, the work was built around a culturally aware art direction that celebrated confidence, ambition and belonging while respecting local customs and values.
The resulting campaign has since become the foundation for the school's communications and has been received so positively that the school is now expanding beyond its original girls-only model into a co-educational future.
Creative Direction · Campaign · Art Direction · Photography Direction · Design
